August 12, 2013

How to Promote and Market Your Baguio Business Online

If you are the owner of a business operating within Baguio City, it's highly recommended that you try promoting it in the internet. It doesn't matter if your business is a restaurant, a hotel, a lodging place, a souvenir store or a bar, you can bring it online in order to attract more customers.

There are many ways on how you can do this. First of all you need a working computer with an internet connection. There are several Philippine internet providers that offer services at very affordable costs. These include PLDT, Smart and Globe. Each of these providers have their pros and cons so weigh your options very well before you choose one from them.

Anyway, once you have an internet connection, you can start plugging your business to the world wide web. Below are some very practical tips on how to promote your Baguio business online.

Use Facebook. This is the very first thing you should do. The social networking site is free to use and it has several features that you can take advantage of to market your business. Another great thing about Facebook is that you can easily find your target market. Use the sites search function to look for people, groups and pages within the city. You should also create a Facebook Page for your business. This is a page which people can follow or become fans of. To get the most out of Facebook, you need to be active. Get your followers engaged with interesting posts, quizzes or even contests with real prizes.

Create a blog for your business. This is a very effective strategy in promoting your Baguio business in the internet. When people who wishes to know more about your business search online, they will have something to go to for information. For this people to find your business blog in the search results, you need to do some search engine optimization or SEO. This is simply the process of using relevant keywords in your content. For example, if your Baguio business is a restaurant, you can use the keywords “Baguio restaurant”, “Baguio dining place”, etc. for your blog content. These keywords will help the search engines identify what your blog is all about.

List your business in local online business directories. Baguio has a few online directories. You should find these directories and see if you can have your business listed in them.

Pay for advertising. There are several ways on how you can do this. You can buy ads from ad programs like Google Adsense. Or you can directly buy advertising space from webmasters. Of course, you need to make sure that the websites you buy ads from have traffic that comes from Baguio. That said, you should only target websites and blogs that cater to the Baguio audience.

Use other social media sites like Twitter, Pinterest, YouTube, etc. The customers you get from these sites may not be as many as what you can get from Facebook but they will all add up.

If you implement these tips on how to promote your Baguio business online, expect to see an improvement in your business.

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